Zara Basharat is the Head of Public Policy Programs for South Asia and Pakistan at TikTok where she leads the programs’ portfolio focusing on building strategic partnerships with the goal of addressing some of the most critical and pressing issues in our regions by leveraging the scale and impact of technology. She works closely on building alliances with the government, across academia and the non-profit sector.
Zara has a background in Media, Strategy, Communications, Social Impact and Sustainability. Prior to joining TikTok, Zara served as Director Communications and Digital Sustainability at Jazz (part of the VEON Group). She has also led Commucations and Sustainability portfolios at PepsiCo, Nestle, World Bank and the United Nations Information Centre.
Zara is currently enrolled in the MBA Program at London Business School. Prior to that, she studied Social Impact Strategy at University of Pennsylvania. Zara is a Boehm Media Fellow as part of the Oppurtunity Collboration Global Network of Leaders, The Women’s Impact Alliance Fellow and an IVLP:Developing Future Women Leaders alumnus run by the U.S State Department.
